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Keith Uy Website / Astro

A founder’s site, redesigned and live in nine days.

A full redesign of keithuy.com, the personal site of WinflowAI’s founder: an interactive homepage, new About and Biography pages, restyled notes and a layout made for phones.

Visit keithuy.com

9 days from first design samples to live

Client
Keith Uy
Role
Design & build
Focus
Founder website
Stack
Astro three.js Lenis Netlify

The brief

keithuy.com is where people get to know Keith before they work with him: his builds, what his clients say, and the notes he writes after each job.

He wanted a design that felt like him, picked from real pages he could click through.

What I built

I designed five homepage directions as working samples, then refined the shortlist over four more rounds. Once Keith picked one, I rebuilt the whole site in it: the homepage, About, Biography and every note.

The homepage is built around Keith’s Flow logo. Its dots come alive in the intro, then reshape for each project as you scroll, and you can poke them. When Keith switched to a different homepage direction right after launch, the new one went live the next day, along with a new About page, a new Biography and a layout made for phones.

A closer look

A project on the keithuy.com homepage, with its results and a map pin drawn in dots.
Each project gets its own shape in dots as you scroll.
The “In their words” section with client reviews on taped notes.
Kind words, quoted exactly as clients wrote them.
The About page with Keith’s portrait.
A new About page.
The Biography page, “How I got here”, with a chapter guide.
The long story, in chapters.

How it came together

  1. Sample

    Five homepage directions, each a real page Keith could click through.

  2. Refine

    Four more rounds on the shortlist, then Keith picked his direction.

  3. Launch

    The whole site rebuilt in that design and live on keithuy.com.

  4. Reshape

    A new homepage, About, Biography and phone layout, live a day later.

“Luke took my site from a handful of samples to live in nine days. When I changed my mind about the homepage right after launch, he had the new one up the next day. It finally feels like me, and it works just as well on a phone. If you want a site built right and built fast, work with Luke.”

Keith Uy CEO and founder of WinflowAI

What changed

  • keithuy.com went live nine days after the first design samples.
  • When Keith changed his mind about the homepage, the new one was live the next day.
  • Every page is restyled, with a layout of its own on phones.

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