All work
TikTok Shop Strategy / Website
A plan to cut failed cash-on-delivery orders, keeping COD.
A strategy case on cash on delivery for TikTok Shop in the Philippines: keep COD and complete the handover. Entered as a five-slide deck, a 95-second pitch and a research site with a calculator.
Visit the research siteCompetition case entry
- Client
- TikTok Shop
- Role
- Research, strategy & build
- Focus
- Cash-on-delivery strategy
- Stack
- Python JavaScript PowerPoint FFmpeg
The case
Cash on delivery lets buyers without a card or e-wallet shop online. But when a COD order fails at the door, it earns nothing and still costs delivery both ways.
The case asked how TikTok Shop Philippines should cut those failures and grow prepaid orders. Its figures, like nearly three in ten COD orders failing, are fictional case data.
The recommendation
Keep COD and complete the handover. A buyer sets a delivery preference, such as who can receive the parcel; the courier accepts it before the route goes out; and a missed attempt gets a named owner who arranges what happens next. Standard COD stays for everyone else.
It starts as a gated pilot, not a rollout: carrier checks first, then a randomised test, with apparel and prepaid offers tested separately. The model runs on the case’s fictional data and planning inputs; the pilot is there to measure the real ones.
A closer look
What I submitted
Deck
Five slides, as a PDF and an editable PowerPoint.
Pitch
A 95-second video pitch.
Research site
The case’s exhibits, the argument and the plan, chapter by chapter.
Calculator
Change the inputs and see whether the pilot clears break-even per order.
Status
Competition
case entry
Where it stands
- The entry is in: the deck, the pitch video and the research site.
- The economics run on the case’s fictional data, so the site shows what a pilot must prove, not what it earned.